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Articles. Plain answers on what AI does for a small business, and what it doesn't. Written for the owner doing the admin at night, not for the industry.

  1. What a missed call costs a tradie, and what an AI receptionist does about it Most trades answer about two thirds of their calls. The rest ring out on a roof or under a house, and a fair share of them ring the next name on the list. Here's how to put a number on it, and what answering every call actually looks like.

Photo to come: Cal.

Calum Buchanan.

Melbourne. Ran the systems behind a services business, the phones, the invoices, the marketing, the reporting, and spent the last few years handing them to AI that works. This is that, for yours.

hello@gonefishingai.com

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We'll look before we talk, so the first call isn't a tour.